Bonjour, I’m Loïc, a multifaceted digital product designer, wilderness enthusiast and music lover.
Originally from Bordeaux, France but European at heart, I am now living in Helsinki with my family after acquiring valuable experience in Paris and London on my way up north.
I am humble, curious and have a keen eye for details. For me function primes over form and I am obsessed with understanding the function of every physical or digital object surrounding me.
I am also an accomplished and passionate photographer, and you'll often find me wandering around town, capturing candid moments or working on my craft in a studio (loicsans.com).
I only wear black t-shirts and colourful socks.
Some more about myself
I have over 20 years of expertise in designing digital products for businesses and nonprofit organizations. I have created and overachieved company objectives by designing and leading digital product experiences that address complicated user problems. My focus is always on delighting users, reducing friction, and improving their lives through design. I am good with ambiguity and comfortable in situations where I can apply my problem-solving skills.
I consider myself a user advocate and believe in a holistic, human-centred approach to my work. Experienced in various user research and analysis techniques, I approach each project with empathy and a focus on user needs. I lead product discovery, user interviews, and conduct usability testing as often as needed to ensure that every design decision is based on facts and qualitative and quantitative data. I am committed to delivering effective and visually appealing solutions through a highly iterative and lean approach to UX design. My experience in UX /UI design has taught me the importance of prototyping and revising designs until they meet user needs and achieve desired business outcomes. Throughout my career, I have gained experience in the entire product lifecycle, from gathering user requirements, understanding problems, developing proposed solutions, planning and budgeting, designing, coding, analysis, and customer support. My adaptability makes me a valuable asset to any team, and my willingness to collaborate has helped me build strong relationships with colleagues and end users. I am proactive, think quickly when necessary, and am level-headed in difficult situations. My curiosity drives me, I am willing to constantly educate myself, and always fully engage in every project. In the ever-changing world of digital design, I stay relevant by taking courses on platforms like the Interaction Design Foundation. I strive to expand my knowledge and skills to deliver innovative and effective solutions to any project.
"If you are not researching, you are not doing UX"